In this post as I do throughout this blog series, I use streaming data from my own music project, FSQ (Funk Style Quality) to help other artists to understand what to examine further in their own set of streaming data. The goal of this post is to help artists understand the meaning of specific stats that are being revealed in their 2021 reports. In 2021, Spotify is providing new data points that have never before been offered, such as number of times a link to a song has been shared, or the number of playlists to which a particular song has been added.
“Spotify Wrapped for Artists” changes from year to year in terms of what metrics are provided in the package. You’ll see many artists sharing slides from their own report across social media channels - Facebook and Instagram posts, Twitter, etc. An artist’s streaming data for the year is packaged nicely as a multi-slide interactive slideshow known as “Spotify Wrapped for Artists” which is released the first week of December each year. Spotify is the only music streaming service that provides an annual review of an artist’s performance on their platform. Understanding Spotify Wrapped for Artists 2021
Spotify goes further than YouTube and SoundCloud, displaying how many individual users are listening to an artist in a 28 day period (the stat is called “Monthly Listeners”). Spotify, YouTube and SoundCloud are the only three music streaming services that publicly display stream counts for individual songs and an artist’s number of followers (YouTube calls them “Subscribers”).
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